Google Ads (formerly AdWords) is one of the most effective marketing channels for sending targeted online ads to a wide audience. We are happy to help SME to use the existing advertising budget as efficiently as possible in order to be at the top of Google Search. Our experienced and competent employees accompany you step by step – from the first idea – to the final online marketing campaign on number one search engine.
Be inspired by our packages!
SILVER
$99
Company package net per month
- Monthly Ad campaign budget $ 150 – $ 350
- Marketing means trust: no minimum contract period, cancellable monthly
- Ad Campaigns, ad groups, and ads have no upper limit
- No limit on the number of keywords or other relevant campaign properties
- Regular A / B testing with new ads and keywords
- Bid management and campaign optimization in terms of costs per click / order / action
- Monthly reporting by e-mail, calculation of the actual profit per advertising expenditure in Euro
- Further development of your campaign via remarketing, Google Shopping, display ads and other measures appropriate to your company profile
MOST POPULAR
GOLD
$199
Company package net per month
- Monthly Ad campaign budget $ 351 – $ 750
- Marketing means trust: no minimum contract period
- Ad Campaigns, ad groups, and ads have no upper limit
- No limit on the number of keywords or other relevant campaign properties
- Regular A / B testing with new ads and keywords
- Bid management and campaign optimization in terms of costs per click / order / action
- Monthly reporting by e-mail, calculation of the actual profit per advertising expenditure in Euro
- Further development of your campaign via remarketing, Google Shopping, display ads and other measures appropriate to your company profile
PLATINUM
$299
Company package net per month
- Monthly Ad campaign budget $ 751 – $ 1350
- Marketing means trust: no minimum contract period
- Ad Campaigns, ad groups, and ads have no upper limit
- No limit on the number of keywords or other relevant campaign properties
- Regular A / B testing with new ads and keywords
- Bid management and campaign optimization in terms of costs per click / order / action
- Monthly reporting by e-mail, calculation of the actual profit per advertising expenditure in Euro
- Further development of your campaign via remarketing, Google Shopping, display ads and other measures appropriate to your company profile
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| Marketing means trust: no minimum contract period, cancellable monthly |  |
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| Ad Campaigns, ad groups, and ads have no upper limit | |
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| No limit on the number of keywords or other relevant campaign properties | |
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| Regular A / B testing with new ads and keywords | |
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| Bid management and campaign optimization in terms of costs per click / order / action | |
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| Monthly reporting by e-mail, calculation of the actual profit per advertising expenditure in Euro | |
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| Further development of your campaign via remarketing, Google Shopping, display ads and other measures appropriate to your company profile | |
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Google Ads (known before as Google AdWords) is part of the Search Engine Advertising, short SEA. Its a pay-per-click (PPC) advertising platform. Pay-per-click, also known as cost per click (CPC), is an internet advertising model, what is used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine) when the ad is clicked. Google Ads places advertisment in the search engine Google Chrome, which by the way in 2019 was accounted for more than 70 percent of the global desktop internet browser market share. Google’s dominance of the market has led to its advertising platform, Google Ads, becoming another term for search engine advertising. Bing and Yahoo are providing the service of paid advertisment on their search engines as well. Despite its various guises, the concept is always the same – placing the advertisement above the search results.
Google Ads offers website owners the opportunity to place adverts exactly where potential customers will look for their desired products and offers. In this way, Google Ads uses adverts to answer search queries. Since the highest ranking ads are extremely relevant to the user’s search, search engine advertising is happily accepted by the majority of search engine users. Google Ads is therefore an effective instrument for increasing website traffic, promoting brands and generating conversions. While Search Engine Optimization centers on improving accessibility with onpage and offpage SEO, a rather longterm strategy, Google Ads places the paid advert directly into the search engine results and on partner websites.
Google Ads provides a variety of campaign types benefiting the advertisment of your business regarding your desired goals and business type.
Goals include :
- Sales
- Leads
- Website traffic
- Product & brand consideration
- Brand Awareness & reach
- App promotion
Google Ads campaign types include :
- Search Network campaigns
- Display Network campaigns
- Shopping campaings
- Video campaigns
- App campaigns
Google Ads is one of the most effective marketing channels to deliver targeted online advertisement to a broad audience.
Data Horizon is happy to help our costumers to use either their already existing advertising budget as efficiently as possible or create strategies with costumers new to the Google Ads world, in order to be at the top of the Google rankings. Therefore we constantly focus on the needs of every individual business and targeted markets. After all is planend out, we will set the strategies in motion and that means that your potential customers will have no issues in finding you.
Package overview of our Google Ads services
»CREATING AN INITIAL GOOGLE ADS CAMPAIGN« – COMPANY PACKAGE
$599
net once
Included services:
- Joint planning of the strategic orientation of your online advertising including an adequate budget
- Creation of a Google Ads account incl. Release to our agency administration account
- Integration or creation of a Google Analytics account and linking to the Google Ads account
- Research and selection of appropriate and negative keywords for your online advertising
- Implementation of a goal-oriented advertising structure consisting of Ad-campaigns, Ad-groups and Ads
- Focusing the ads on a desired target group, region and appropriate display times
- Customize landing pages on your home page for conversion optimization
- Set up ad extensions and a Google MyBusiness profile
- Implementation of a Google Ads Conversion Tracking based on the specified targets
»OPTIMIZING OF AN EXISTING GOOGLE ADS ACCOUNT« COMPANY PACKAGE
$359
net once
Included services:
- Joint planning of the strategic realignment of your existing online advertising including an adequate budget based on your goals
- Sharing your Google Ads account with our agency manager account
- If necessary integrate or create a Google Analytics account and link to the Google Ads account
- Analyzing and customize your existing advertising structure consisting of Ad-campaigns, Ad-groups and Ads
- Optimizing of matching and negative keywords and creating new ads in your existing campaign structure
- Review all conversion-driving campaign parameters that are also included in the “CREATING AN INITIAL GOOGLE ADS CAMPAIGN” package
»Technical SEO« – COMPANY PACKAGE
$599
net once
Included services:
- To reduce the cost of advertising on Google Ads and increase potential conversions, our technicians analyze and improve your website based on the following criteria and identify any issues during the investigation:
- Loading times of your website ( Google “PageSpeed Insights”) and adaptability to mobile devices, which now account for up to 50% of the ad reach:
- These include in particular: image size optimization, activation of missing compression, minimization of code files, deactivation of unneeded plugins, and much more.
- Browser compatibility and compliance with DSGVO-compliant transmission paths via SSL
- Visibility of the campaign landing pages for the search engine crawler to support generic growth as well
- Availability of key meta-information to help users convert content to popular social networks during conversions
- Removal of critical technical errors while visiting your website
- Customize important meta and configuration files of your website, such as robots.txt, .htaccess files, or sitemaps
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